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Diversely launches to bring measurement and accountability to workplace D&I commitments



Diversely, the AI-driven, bias-free hiring tools for businesses looking to attract more diverse talent, today announced the availability to companies in South-East Asia and around the world.

Diversely was set up to address the huge pressure on businesses over the last 18 months to comprehensively tackle their D&I approaches, a space whose global market size is estimated to be $313 million and growing, up from $100 million in 2019

But despite a demonstrated upward trend in spend on the issues, with a 60% jump in the number of employees with D&I in their titles on LinkedIn, worrying trends are emerging around the lack of hard data available to accurately measure the current state and future effectiveness of policies, practices, and approaches put in place by well-meaning companies and individuals.

Helen McGuire, CEO, and Co-founder of Diversely, sees the issues on a daily basis.

“Whilst the will is undoubtedly there to make a change, only a small percentage of businesses we speak to have any way of tracking, measuring or assessing the outcomes of their efforts in hiring.  In fact, according to data we’ve collected ahead of the launch of our D&I dashboard, only 8% of our potential clients have any tools, targets or set strategies to attract more diverse talent to their organisations and only 20% have any way to quantitatively track whether their hiring policies are working.”

According to recent figures, only 12% CEO and board level positions in Southeast Asia are held by women despite the fact that the female workforce participation rate in SEA is 42%, which is higher than the global average of 39% , but solutions that help to improve approaches and quantify which attempts are working are lagging behind, with few specialist providers across the entire space.

McGuire expanded on the issues; “Without an understanding of D&I ROI, how will a business be able to prove that their spend is worthwhile?  Our frustration around the lack of impactful, globally scale-able solutions that offer a data and analytics approach to diverse hiring inspired the launch of Diversely.  We’ve created a D&I dashboard and bias-free hiring tools with support from the University of Nottingham that together assess, track and improve a business’s approach to attracting under-represented talent across five diversity elements.”

The SaaS solution is already being trialed by HR and talent teams in more than 20 firms around the world and is available on a subscription basis to help businesses overcome inequality in the make-up of their workforces and track against their D&I hiring goals.

foodpanda’s Organisation and People Development Lead, Lynette Pathy, comments; “At foodpanda we strive towards a workforce that is a fair representation of the communities we operate in - Diversely helps us to deliver equal opportunity to all talent.”; with Ogilvy’s MENA Resourcing & Mobility Manager adding; “Diversely’s tools are helping us to have meaningful conversations about important questions like how diverse are we right now and what does a diverse workforce mean to us. We use Diversely to improve the way our job ads are written and attract more diverse candidates.”


“We are building a platform that can provide an integrated solution to the issues around diverse hiring.  We are working with some of the smartest minds in the business to solve this problem through hard data, measurement, and an improved approach, which help solve the issues of accountability and estimations in hiring.” concluded Diversely’s Co-founder and Chief Product Officer, Hayley Bakker.


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