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JobKred Partners with Singapore National Employers Federation to Launch 90-Day Training Needs Analysis Programme


Singapore 2021 – JobKred, a Singapore-based AI-powered workforce transformation startup, is proud to announce its partnership with the Singapore National Employers Federation (SNEF) to launch a first-of-its-kind 90-Day Training Needs Analysis (TNA) programme, in conjunction with the commemoration of SNEF’s 40th anniversary. With the need to rethink and reshape the future of work in this current economic climate, this programme aims to help employers be nimble and embrace new ideas to transform their workplace.




Since its inception in 2014, JobKred has become a leader in Skills Intelligence software that accelerates business and workforce transformation, enables employees to receive personalised career development insights and empowers crucial HR decisions for organisations all over the world, by embracing a data-driven and predictive-trend analytics approach. In tackling unemployment which remains high at 4.2% in 1Q 2021, this streamlined TNA programme will support local employers and member companies of SNEF with human capital and business transformation, as well as human resources digitisation efforts. This will be achieved through job redesign, adopting digital technologies and taking on new ways of work as well as enabling companies to rapidly create and operationalise their competency frameworks to reduce retrenchment rates and extend their business life cycles, even beyond COVID-19.


“Supporting companies and individuals to better prepare for the future has been our mission since the beginning. We are excited about the opportunity to work with such a committed and passionate partner like SNEF, to solve the biggest challenges being faced by employers and workers in various industries today. With our successful track record working on similar business transformation projects with top Fortune 500 companies, and international government agencies, we are confident we can work with SNEF to bring these capabilities to the affected SMEs and businesses in Singapore,” said Gary Gan, CEO and Co-Founder of JobKred.


90-Day Training Needs Analysis (TNA) Programme

The 90-Day TNA programme is powered by JobKred’s Skills Profiling Report for Enterprise (SPRE) platform which has been recently recognised by Singapore Business Review as the winner of the 2021 Technology Excellence Awards Computer Software Category. Harnessing the power of AI and Big Data, JobKred’s SPRE platform enables enterprises to quickly and effectively use a data-driven approach to view their human capital capabilities at a glance, identify organisational skill gaps, and assess training requirements.






The 5-Stage TNA programme begins with understanding each enterprise’s needs through a 1-Day SNEF workshop. In the subsequent four weeks, JobKred will onboard the organisation into its SPRE platform in order to build the organisation’s Skills Bank and Skills DNA. Job Profiles will be created in the SPRE platform with reference to Singapore’s SkillsFuture Framework (SFw), listing each employee’s job description, tasks, skills and proficiency levels. 


Moving into the second stage, JobKred will conduct a Skills Gap Validation Exercise with the enterprise’s staff and supervisors. In the third stage, JobKred will use information from the Validation Exercise to identify organisation-wide skill gaps and administer a Skills Readiness Assessment for employees. Through the Training Needs Analysis (TNA) in the fourth stage, companies will be able to match relevant training programmes to their employees and make course recommendations based on the list of training programmes offered by SNEF. At the end of the 90-Day programme, enterprises will receive their customised impact report which identifies their Individual Staff Skills Readiness Ranking as well as an Individual Staff and Organisational TNA report for their implementation.



The goal of the initiative is to enable employees to close their skill gaps and evolve together with the rapidly changing needs of their company. By optimising the skill fit of individual staff members, enterprises are able to create an internal talent marketplace instead of always looking outwardly for new talents. In fact, companies can enjoy cost savings as hiring external talent can fetch up to six times the cost of reskilling and redeploying an internal candidate. Using JobKred’s AI-assisted platform, the programme also helps Human Resource practitioners and businesses to improve their efficiency and save up to 80% of time and cost as compared to using traditional manual methods.  

Commenting on the partnership, Dr Robert Yap Chin Kok, President of SNEF and Executive Chairman of YCH Group, said, “SNEF recognises that this is one of the most challenging periods for our member companies and Singapore’s economy. Therefore, we have made it a priority to contribute via this national initiative, to address Singapore’s manpower issues. We believe that speed is essential to help companies quickly adjust and adapt before it’s too late. We are glad to have found such a suitable partner, JobKred, who has the technology and experience to work with us in this area of business and workforce transformation." 


With an established pool of member companies on SNEF, such as Panasonic, Sakae Holdings, and Philips Electronics, and a reputable client pool on JobKred, including Fortune 500 enterprises, Singapore Government agencies and World Bank, the two organisations aim to onboard 100 companies to the programme over a 1-year period. SNEF and JobKred are ultimately committed to combining their industry expertise and technology capabilities to help companies and employees rate and close Skills Gaps as well as identifying a new direction in the post-pandemic economy.  



To learn more about this partnership, please visit :