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CEO INTERVIEW HR Tech International (The Pod)

New Success Stories - Asia
CEO Interviews - Exclusive for HR Digital Today with market leading HR Tech pioneers -HR Tech International
Kate Choyce Founder / CEO at HR Tech International


Traditional Recruitment is no longer enough. Whilst most HR teams continue to work in the same way they have always done, HR Tech develops game changing hardware and software to enable in-house and external recruitment teams to proactively win the war on talent and retention.

We speak to CEO/Founder Kate Choyce to learn more…


1. Please share with us briefly what you do.

I drink gallons of coffee whilst managing two established recruitment companies and a Hong Kong  Tech start up called HR Tech Intl Ltd; our latest product is The Pod – A sound reducing booth that interviews, vets and assesses candidates of all levels without the need for human intervention.


2. What were you doing before this?

I worked for a European prince, a world famous rock band, a hedge fund manager, and a couple of Forbes 100 wealthiest, not necessarily in that order


3. In one sentence, how would you describe what your product does?

It conducts multi-level, end to end candidate interviews at a third of the cost of a human recruiter.


4. How did the idea for your business come about?

From my own frustrations with the traditional recruitment model which is inefficient, biased, antiquated and boring.


5. How does it work?

In our current version, a candidate is welcomed into the Pod, registered, brand educated, assessed on communication, personality, aptitude and language, in under 45 minutes. Data is transcoded and delivered to the client within 5 minutes of the candidate exiting the Pod.


We are soon to commence a capital raise for the 2nd generation which will reduce the Pod time to under 25 minute and will focus on micro facial interpretation, heat mapping and eye pattern recognition.


6. What are the key benefits that your product brings?

An increase in efficiency, insight, branding opportunities and candidate engagement. A decrease in time, cost, bias, and square footage used for candidate interviews


7. Who are your closest competitors?

A lot of tech companies are doing parts of what we do. No one else has integrated everything into a novel configuration, providing a seamless candidate end-to-end interview experience; I’m sure they will once they see what we have done. 


8. Who is your first customer and how did that happen?

My other companies were the first people to use The Pod.  Next in line, we have interest from Mannings, Adecco, Watsons, McDonalds and Town Gas; let’s see what happens. 


9. What were they using before this, and why did they switch?

Both my recruitment firms are technologically sophisticated, and we have now separated the tech and branded it under the umbrella of HR Tech Intl : the Pod is the first product offering under this new company. 


10. How do you price your product?

I divided the cost of a typical in-house and agency recruiter by three.


11. What’s your business focus for this year?

To get the client ready versions into clients’ offices and to get Adecco on board as our largest customer and possibly investor (we love Adecco).


12. What is your favourite failure (and what did you learn from it)?

I screwed up my first investor pitch which led me to the second investor, who happened to be a better fit for us and has added a lot of value.


13. What’s one productivity hack you would recommend to everyone?

Get a really great Personal Assistant so you’re freed up to spend time on high value tasks.


14. Where can people find out more about your product offerings and you online?


14. Rapid fire questions:

- Born: Yes

- Marital status: Really ? Dude it’s 2018…

- School: Yes

- First job: I stole stuff from my fathers’ room, set up shop and sold it all back to him at 100 percent mark up

- Favorite book: Beloved by Tony Morrison

- Favorite Film: Joy

- Favorite Music: Taylor Swift

- Favorite Gadget: Candidate Book (it’s another HR Tech invention)

- Last holiday: I’m a struggling founder of a tech start up. I’ll holiday when I’ve made it.