CEO INTERVIEW TEMPLOY
New Success Stories - Asia
CEO Interviews - exclusive for HR Digital Today with market leading HR Tech pioneers - TEMPLOY
Mark Koh, Founder & CEO of TEMPLOY
It is often a recruitment nightmare whenever a massive warehouse sales event happen.
Trying to mobilize hundreds of frontline staffs in a short period of time and to ensure that everyone is happy with their allocation is painful.
Especially when most of the hires would be millennials who had little patience when things doesn’t go their way.
We speak with Mark Koh, CEO of Temploy to learn how Temploy is helping to change that.
1. Please share with us briefly what you do
Temploy is a startup that aims to optimize the deployment of temporary manpower via automatically matching a talent's expectations on work length, skills required, location and remumeration with that of employers, even 'slicing' a single talent across multiple roles or even consolidating several talents into a single role.
This allows for more engaged workers and less fall-offs as all expectations are aligned. We are undergoing a transition that will utilize the same pool of workers to
2. What were you doing before this?
I was running a creative and printing agency which I sold.
3. How did the idea for your business come about?
The principal idea behind Temploy was when I was involved with disaster relief, and on-site several large inefficiencies existed: The expedition did know the relevant skills each volunteer had- could they cook? Teach? physically strong to move debris?
Additionally the volunteers were hard to manage- some wanted to work on specific days and then take the remaining days of the expedition for a holiday and lastly, some volunteers did not want to work in certain locations which were dark or isolated, particularly girls.
A system needed to be implemented that can reconcile the above data (which changed frequently due to the sheer number of tasks that had to be done) and microsoft excel was not the best.
Once we got an algorithm to solve this issue, (temploy was called 'tempwarrior' at this time) we decided to pivot to target casual workers as this would have a higher utilization.
4. How does it work?
We developed an optimization algorithm that provides a best fit given compromises between multiple parties for factors of pay, location, time and skills and delivers a result that is the most ideal compromise.
5. What are the key benefits that your product brings?
The key benefits Temploy brings is less drop-offs with workers and higher
6. Who are your closest competitors?
Our closest competitors are Freeboh, Joie and Glints, though their execution is slightly different, their objectives are the same.
7. Who is your first customer and how did that happen?
Our very first customer was a Sim-lim based company, Amconics Pte Ltd that required manpower to move various consumer electronics during major IT fairs. They approached us for retail assistants and even myself as an emcee. They are still our customer today.
8. What were they using before this, and why did they switch?
Like many retailers, they were using word of mouth and facebook to locate part time workers.
Given the challenging circumstances of the millenials with what is seen as 'unsavoury work' they were not finding an ideal solution as students would sometimes show up, and quit half way because they did not want to do the whole shift (even though the agreed to work an entire weekend, so they gave themselves the last 2 days off and skip teardown for instance) or in some other cases they go for long breaks unauthorized by the employer.
Having a system to weight how much each shift is actually worth to the worker and allowing them to customise their working schedule will improve engagement and productivity for the employer.
9. How do you price your product?
We give 10 credits for free (1 credit per match) and subsequently charge a dollar per match.
10. What’s your business focus for this year?
We are planning to develop a new product- a blockchain powered identity management system which we believe would be a means to disrupt the CV, especially in underdeveloped markets.
11. What’s one productivity tip/app/tool you can't live without?
12. Where can people find out more about your product offerings and you online?